The Past

Straight Down founder and owner Michael Rowley understands why golf is enjoyed by so many. With a family rooted deeply in golf, he was taught by his Grandfather, Lester Coleman, at an early age that golf was a sport unlike any other. As his love for the game grew, those thoughts have always been with him. Since the company's sportswear beginning in 1988 into its' transition into a golf and lifestyle company in 1993, Straight Down continues to respect the tradition and history of golf and the people who cherish it. Pictured to the right are young Lester and Fay Coleman.

The Present

In a Golf Apparel Vendor Satisfaction survey commissioned by Golfweek Magazine and conducted by Golf Datatech in 2002/2003, Straight Down finished 4th in Men's and 3rd in Women's in overall performance. These rankings were comprised from categories ranging from product sizing and fit and design to quality and service. Our customer has come to expect high levels of style, quality, and service and we are dedicated to creating a positive experience every time.

The Future

We will continue to innovate…building on the best of what we have created and continue to find ways to make it better. Our products will be distinct and original, upholding the same character and sophistication that have made us who we are…one of the elite brands in the golf and lifestyle market. All of us at Straight Down would like to thank you for your business and support and we look forward to continuing to raise the standard of excellence.