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Our Story

Our Promise to Our Customers

At Straight Down we are committed to supporting American industry. We carve our own path and keep true to our core belief in hard work and individualism. We strive to create high quality shoes and apparel that stand the test of time.

Our Commitment to Sustainability

For 2021, we have committed to the goal of making 95% of our polos using recycled polyester. Our aim is to help reduce plastic pollution in our oceans and reduce C02 emissions by using more energy efficient processes. Our most popular American made styles are built using Eco2Cotton fabric. This material is made using recycled cotton fibers sourced from discarded t-shirts, turning waste material into durable goods that can last for decades.

Moving Forward Together

Mike Rowley founded Straight Down in 1989. What started as a small t-shirt company shortly grew into a full-range golf and lifestyle apparel brand that is now worn by some of the top athletes in the industry. Our love of golf translates into the products we make. For over 30 years, this family owned business has built a brand that respects the tradition, history and spirit of golf. We live and breathe the game.