Behind the Wings | Message from the Founder

To our Straight Down family,

On Straight Down’s 34th birthday, I want to take a moment to celebrate you, our customer, and reflect on how far we’ve come. You are the reason we’ve been able to do what we love for more than three decades. Our mutual love of golf and the outdoors has helped us stay connected throughout this journey.

We’ve come a long way from our beginnings as a beach brand that began in a garage. Technology has changed, and so have we. Today, we make sure to utilize the latest in fits and fabrics that are worn both on the PGA Tour and sold at prestigious courses across the country. Through all of this, our values have remained the same. Hard work. Authenticity. Tradition. And, most importantly, a zeal for life.

Another year for Straight Down means another year making clothes for our friends. That’s what makes each birthday so special.

Thank you. Cheers to 34 years!

Michael Rowley, CEO