American Standard: Inspired by the Great American Outdoors
American Standard is rooted in a love of the places that make America feel wide open -- the mountains of Montana, the deserts of Arizona, aspen groves, westbound Route 66 and the countless miles in between. It’s a collection inspired by the landscapes, traditions and timeless style of the American West, where old meets new and some things never go out of fashion.
The color palette is intentionally understated, drawing from muted tones designed to blend into the landscape and stand the test of time. From performance polos to printed woven shirts and versatile layers, American Standard brings that same spirit to the golf course and everything that comes after.
The Polo, Perfected
For more than 30 years, Straight Down has been perfecting the golf polo, combining lightweight fabrics with performance features like moisture-wicking comfort and UV protection. The American Standard collection puts a distinctly American spin on the classic.
The Route 66 Polo channels the spirit of the iconic highway, while the Siesta Polo, Sarasota Polo and Brookhurst Polo offer a mix of subtle patterns, classic styling and all-day performance. Each is designed to move effortlessly from a morning tee time to wherever the day takes you.
A Western Twist
The collection's woven shirts bring a little more character to casual style. Hand-drawn tropicals, plaids and Western-inspired motifs are paired with details like pearl snaps, flap pockets, double back yokes and sturdy collars.
The Celadine Woven Shirt, Out West Woven Shirt and Jasper Woven Shirt capture that lived-in Western spirit -- equally at home around the grill, at the ranch or enjoying a night out.
Built for the Outdoors
American Standard also features layers designed for fall’s changing conditions without compromising mobility or comfort. The Big Sky Quilted Jacket and Big Horn Quilted Vest add lightweight warmth when temperatures drop, while the Connery V-Neck Sweater offers a refined layer for cool mornings and evenings.
American Standard is ultimately about more than a look. It's about the places that inspire us, the traditions that endure and the freedom to spend a little more time outside. From the first tee to the last light of day, it's made for the American dream as we've always known it -- and the one we're still living.
