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Going Forward | History of Straight Down

Going Forward | History of Straight Down

We’ve come a long way from our beginnings as a beach brand that began in a garage. Technology has changed, and so have we. Today we’re an omnichannel brand worn on the PGA Tour and sold at prestigious courses across the country. It’s been an exciting journey.

There’s been one common theme throughout our life as a company: our desire to serve our customers. That’s why we make bold and comfortable clothing that adds to your enjoyment on and off the course. The shift from a brick-and-mortar store to being wholly committed to e-commerce allowed us to better extend our reach in the golf business, serve our current customers and reach new ones.

The exponential growth we’ve seen since becoming an online-centric retailer in 2016 has helped us increase our product offerings, including our recent expansion into footwear. Committing to e-commerce also better positioned us to take advantage of golf’s growing popularity. Straight Down can now be found at more than 2,000 pro shops and resorts nationwide, and our wholesale partnerships also make up a large part of our business. Strong relationships are important in every walk of life, which is why we make our bond between us and our customers a top priority.

Twenty-two sales representatives across the country play an important role in cultivating those relationships and telling our story. It’s one of continued growth, as we hold fast to golf’s traditions while also introducing apparel that meets the latest trends and uses the newest apparel technology, including moisture-wicking fabrics, lightweight active wear, odor-controlling and anti-microbial finishes and sleek self-collar designs.

Straight Down’s functional and comfortable fit and fun patterns are two of the reasons that the best players in the world trust our clothes, including former Masters champion Larry Mize. Straight Down is worn on the PGA TOUR by two-time winner Robert Streb and Mark Hubbard, as well as PGA TOUR Champions professionals Loren Roberts, Kenny Perry, Rod Pampling and Steven Alker, the winner of this year’s Senior PGA Championship. Korn Ferry Tour pros Brandon Harkins and Sam Stevens, who are currently competing for their PGA TOUR cards in the Korn Ferry Tour Finals, are two ambassadors we look forward to following as they progress through the ranks of pro golf.

We are constantly innovating and adapting, and we are glad you are joining us in this journey. Know that by deciding to trust Straight Down, you’re making the same decision as some of the world’s best players.


There’s a young pro from Arroyo Grande that just qualified for the Canadian PGA Tour, Jack Avrit. Offer him an apparel deal.

Ed Harris

Keep making these great products. I love the styles and fit.

David Wade
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