Straight Down's 37th Anniversary
For 37 years, Straight Down has been designing apparel inspired by the game of golf and the lifestyle that surrounds it. Founded in 1989 by Mike Rowley, a lifelong athlete, golfer, and entrepreneur, the brand began with a simple goal: create apparel that reflects the way people truly live, play, and move through the day.
The name "Straight Down" comes from volleyball, describing a powerful spike hit directly downward. In the early years, Mike sold graphic tees at surf shows and beach shops before expanding into lightweight outerwear and sportswear. As trends evolved, the brand found its natural home in golf, where performance fabrics, layering, and versatile design aligned perfectly with its identity.
Today, as we celebrate our 37th Anniversary, Straight Down remains family-owned and based in San Luis Obispo, California. What started as a small California brand has grown into a nationally recognized golf lifestyle company carried in more than 2,000 pro shops and resorts. Our guiding phrase, "Designed for Sport. Crafted for Life.", reflects apparel built to perform on the course while fitting seamlessly into everyday and resort living.
From conversational print polos to heritage fleece made from recycled T-shirts and the iconic Optic Quarter Zip, every collection is defined by comfort, craftsmanship, and timeless style. As we look ahead, we remain committed to the values that have guided Straight Down for 37 years: quality, integrity, service, and authenticity.
